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PPC Management Options - SEM Huntsville, Huntsville Al - by Marketing On the Web — Sat, 16 Jul 2011 16:30:53 +0000

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Sat, 16 Jul 2011 15:37:41 +0000

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Comment on Search Engine Optimization (SEO) by Creating Quality Content - SEM Huntsville, SEO Huntsville, Huntsville Al - by Marketing On the Web

Sat, 16 Jul 2011 15:33:12 +0000

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Quality Content - SEM Huntsville — Sat, 02 Apr 2011 02:59:09 +0000

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Quality Content - SEM Huntsville — Sat, 02 Apr 2011 02:58:06 +0000

[...] SwitcherLink BuildingPay Per ClickSEO BlogRSSEmail Home > SEM Huntsville > Creating Quality ContentCreating Quality Content April 1st, 2011 Goto comments Leave a commentIt is said that “content is king”. However, more content is not necessarily better. Content must stay focused on the subject of the site. Sections should only contain information and be linked to content that is closely related to that section. Pages should focus on a single topic and contain variations of key phrases to be relevant for a wide range of searches.So how do you create great copy?The key to creating great content is to think in terms of solving a problem. Then describe the problem and the solution in generic terms. It’s fine to use industry phrases, if those are the common terms a prospect would use, but unless your product names are as ubiquitous as Kleenex, you need to avoid in-house names and company jargon.The Sales Funnel (Awareness, Interest, Desire, Action)Keep the sales funnel in mind. If you write to improve your prospects understanding, they will be more aware of the size and scope of the problem. Their interest and desire to find a solution will grow and finally they will take to action to solve it.The Search Funnel The Search Funnel views the Sales Funnel from a keyword perspective. When a person starts looking for a solution to their problem, they start with very general terms and they get more specific with their searches as they start to focus in on exactly what they are looking for as they learn terminology, brands and model numbers.Perhaps you started with a broad search phrase like “rank better in Google”, and as you read through the results, you determined that what you needed was “search engine marketing” or SEO. The maybe you read further and determined you wanted a “link building” or a “pay per click” campaign and searched further. Keeping this in mind will help you have content that captures searches at each stage of the sales funnel.Remember there are different types of buyersPeople approach a problem from different perspectives. End users of your product or service will want to know how your product or service will benefit them. How it will make things better, easier, faster. While technical buyers will want to understand how it works, all the specs and why that product or service is technically superior. And financial buyers will want to know why your approach is the most cost effective solution. Addressing each of these mindsets in your content will not only result in more content, but also capture a more searches and close more business.Last but not least, consider hiring a professional copywriter to create or polish your pages. A copywriter brings an outside perspective that is almost guaranteed to root out needless jargon and confusing terminology. SEM Huntsville Buying Funnel, Quality Content, Sales FunnelRelated PostsNo Related Post Comments (0) Trackbacks (0) Leave a comment Trackback No comments yet. No trackbacks yet. You must be logged in to post a comment. Review Your Site ArchitecturePosts by CategorySEM Huntsville (41)SEO Huntsville (41)Web Analytics (9)Local ResourcesWeb Design FirmsWeb DevelopersWeb Resources / DesignersInternet Marketing ResourcesOther Marketing ResourcesSEO / SEM BlogsSEO ToolsBooks on Amazon Tags301 redirects Ad Campaigns adcenter AdCenter Desktop Beta adwords bing Canonical conversions CPC CTR designing a website directory listings duplicate content google google analytics Huntsville AL incoming links Internet Marketing Resources Joomla key phrases keywords leads Link Building Linking long tail marketing consultant matt cutts microhoo microsoft mod rewrite page rank phrase match ppc quality score rename page Search Engine Marketing Search Optimization SEM Huntsville SEO Huntsville spidering Web Analytics webmaster tools www Yahoo yahoo marketingTopCopyright © 2007-2011 Marketing On the Web, LLCPrivacy PolicyTerms and Conditions [...]

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