Comments for Marketing On the Web

Comment on Break your SEM Campaigns into bits for better conversion… by Break your PPC Campaigns into bits « Internet Marketing

Break your PPC Campaigns into bits « Internet Marketing — Tue, 24 Jun 2008 14:43:18 +0000

[...] SEM services, PPC Services…). However a recent exercise I went through yielded big benefits. (more) Posted by John Filed in SEM Tagged: Ad Campaigns, CTR, ppc, SEM, serach engien [...]

Comment on Web Marketing Parallels to Bricks and Mortar by John

John — Tue, 24 Jun 2008 13:59:06 +0000

The problem is, to be found you have to be where people are looking. To do that you have to know what people are searching for. If the phrases you rank on means you are only showing up in SERPs for research papers then you are on the fringe of the traffic. You will only get a small percentage of people who are actually *shopping* for the product.

Another problem is that unless you are Dow Chemical, you are going to have a hard time getting on the first page of SERPs against the Institutes that do the research (.edus have more clout in the engines than .coms).

Could a tiny percentage of folks looking through the techno-babble in research articles be interested in you product, sure they could and it’s a good idea to have articles on .edu sites mention or reference your company to catch those folks.

So, my point? Stick to the main street of serach terms for your buyer.

Comment on Web Marketing Parallels to Bricks and Mortar by jtrigsby

jtrigsby — Tue, 24 Jun 2008 08:36:02 +0000

Ok, so you lost me here with the brick & mortar analogy. Why wouldn’t you want to be the only web site with a buying keyword for a given product? If everyone who searched for “Dave’s Fab Widgets” got .edu papers…except for your site that happens to be #1 in the SERPS, why is that bad? Or are buying keywords and #1 bad assumptions?

SERPS are far more closely related to convenience stores than specialty stores. Searchers click on the first result 91% of the time…without even looking at number 2 or 3 or…etc. Searchers will take convenience over specificity, well 91% of the time.

Comment on Don’t Count Yahoo out by John

John — Sat, 21 Jun 2008 20:43:16 +0000

I just ran across this article on the Microsoft/Google, Yahoo situation. It really echoes my feelings about Yahoo.

http://searchengineland.com/080620-094239.php

Comment on Don’t Count Yahoo out by ppcmanagement

ppcmanagement — Wed, 11 Jun 2008 08:00:47 +0000

thats true. yahoo is second no of Search engine. and its also bring great traffic to the site..

Comment on Mod Rewrite Rules for Uniform Spidering by Mod Rewrite Rules for Uniform Spidering « Internet Marketing

Mod Rewrite Rules for Uniform Spidering « Internet Marketing — Sat, 31 May 2008 05:16:59 +0000

[...] in the search engines uniformly, you should implement a couple of rules in your .htaccess file. (more) Possibly related posts: (automatically generated)Is It January Yet?I’ve been tagged! Posted [...]

Comment on Never delete or rename a page… by Never delete or rename a page… « Internet Marketing

Never delete or rename a page… « Internet Marketing — Sun, 11 May 2008 22:12:04 +0000

[...] (more) Posted by John Filed in SEO [...]

Comment on To www or not to www, that is in the URL … by To www or not to www, that is in the URL … « Marketing On the Web

To www or not to www, that is in the URL … « Marketing On the Web — Wed, 30 Apr 2008 01:55:47 +0000

[...] off and many times you see the www omitted on billboards, trucks and ads. The answer is … (more) Posted by John Filed in SEO Tagged: linking www, SEO, [...]

Comment on SEO by URLs and Linking for SEO « Marketing On the Web

URLs and Linking for SEO « Marketing On the Web — Fri, 04 Apr 2008 03:25:47 +0000

[...] 3, 2008 I mention on my SEO page that having a descriptive URL is a good thing. In the example I say that [...]

Comment on SEM by Internet Marketing Professional « Marketing On the Web

Internet Marketing Professional « Marketing On the Web — Thu, 03 Apr 2008 21:03:19 +0000

[...] for a wide range of companies and get routine questions from people looking for tips on SEO and SEM. If you are trying to get a website launched, you are welcome to post a question here and I will [...]