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	<title>Marketing On the Web</title>
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	<link>http://www.marketing-ontheweb.com</link>
	<description>Internet Marketing Services, Huntsville Alabama</description>
	<pubDate>Mon, 30 Jun 2008 16:04:18 +0000</pubDate>
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		<title>Serach Optimization for Google</title>
		<link>http://www.marketing-ontheweb.com/serach-optimization-for-google/</link>
		<comments>http://www.marketing-ontheweb.com/serach-optimization-for-google/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 16:03:36 +0000</pubDate>
		<dc:creator>Larisa</dc:creator>
		
		<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.marketing-ontheweb.com/?p=55</guid>
		<description><![CDATA[This is a short video by Google&#8217;s Matt Cutts. In the video he offers tips on basic things you can do to optimize your website for Google:

 
]]></description>
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		</item>
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		<title>Starting your SEO Efforts</title>
		<link>http://www.marketing-ontheweb.com/starting-your-seo-efforts/</link>
		<comments>http://www.marketing-ontheweb.com/starting-your-seo-efforts/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 14:03:19 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[adwords]]></category>

		<category><![CDATA[conversion]]></category>

		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.marketing-ontheweb.com/?p=54</guid>
		<description><![CDATA[When optimizing your site for traffic, you will need some mechanism to see where you are, track your progress (or your lack there of), and help identify mistakes. ]]></description>
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		<title>eBay Search Optimization</title>
		<link>http://www.marketing-ontheweb.com/ebay-search-optimization/</link>
		<comments>http://www.marketing-ontheweb.com/ebay-search-optimization/#comments</comments>
		<pubDate>Sat, 21 Jun 2008 20:54:07 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[ebay]]></category>

		<guid isPermaLink="false">http://www.marketing-ontheweb.com/?p=52</guid>
		<description><![CDATA[A great article offerring some critical insight to getting your eBay stored indexed. ]]></description>
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		</item>
		<item>
		<title>Bot Herding</title>
		<link>http://www.marketing-ontheweb.com/bot-herding/</link>
		<comments>http://www.marketing-ontheweb.com/bot-herding/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 15:26:54 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[no follow]]></category>

		<category><![CDATA[page optimization]]></category>

		<category><![CDATA[robots.txt]]></category>

		<guid isPermaLink="false">http://www.marketing-ontheweb.com/?p=50</guid>
		<description><![CDATA[The idea behind bot herding is to keep the search engines off the content you don't want to be known for...]]></description>
		<wfw:commentRss>http://www.marketing-ontheweb.com/bot-herding/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PPC Management Options</title>
		<link>http://www.marketing-ontheweb.com/ppc-management-options/</link>
		<comments>http://www.marketing-ontheweb.com/ppc-management-options/#comments</comments>
		<pubDate>Wed, 28 May 2008 20:14:23 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[SEM]]></category>

		<category><![CDATA[campaign management]]></category>

		<category><![CDATA[ppc]]></category>

		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.marketing-ontheweb.com/ppc-management-options/</guid>
		<description><![CDATA[It is interesting to see how people charge for this service (most of my clients are hourly). There is an excellent article about PPC management options ...
]]></description>
		<wfw:commentRss>http://www.marketing-ontheweb.com/ppc-management-options/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Don&#8217;t Count Yahoo out</title>
		<link>http://www.marketing-ontheweb.com/dont-count-yahoo-out/</link>
		<comments>http://www.marketing-ontheweb.com/dont-count-yahoo-out/#comments</comments>
		<pubDate>Thu, 15 May 2008 00:24:09 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[SEM]]></category>

		<category><![CDATA[adcenter]]></category>

		<category><![CDATA[ppc]]></category>

		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.marketing-ontheweb.com/dont-count-yahoo-out/</guid>
		<description><![CDATA[I had a meeting at Yahoo this week. The meeting was targeted at companies heavy into affiliate programs. We heard from a number of program managers, but because I am under NDA, can&#8217;t disclose all the great stuff they are working on. However, I will say these guys are not sitting around worrying about Microsoft. They [...]]]></description>
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		<item>
		<title>Web Marketing Parallels to Bricks and Mortar</title>
		<link>http://www.marketing-ontheweb.com/web-marketing-parallels/</link>
		<comments>http://www.marketing-ontheweb.com/web-marketing-parallels/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 15:13:10 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[design study]]></category>

		<guid isPermaLink="false">http://www.marketing-ontheweb.com/web-marketing-parallels/</guid>
		<description><![CDATA[I recently went through a pre-launch design study with a client. The client is launching a new division of an existing company and after hearing me speak at a local business group, wanted to be sure he was starting with the right stuff.
First let me say this is a great approach. Its much easier to fix problems on [...]]]></description>
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		</item>
		<item>
		<title>Huntsville Marketing Services</title>
		<link>http://www.marketing-ontheweb.com/huntsville-marketing-services/</link>
		<comments>http://www.marketing-ontheweb.com/huntsville-marketing-services/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 15:40:05 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[SEM]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.marketing-ontheweb.com/huntsville-marketing-services/</guid>
		<description><![CDATA[When I started my consulting business, I imagined that I would be working with some larger firms with in-house web and marketing resources. I imagined that much like it had been for me as an in-house marketer, I would apply my SEO/SEM skills to a given situation and others would carry out the recommendations.
While it [...]]]></description>
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		</item>
		<item>
		<title>Chasing the Long Tail</title>
		<link>http://www.marketing-ontheweb.com/chasing-the-long-tail/</link>
		<comments>http://www.marketing-ontheweb.com/chasing-the-long-tail/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 16:00:56 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[SEM]]></category>

		<category><![CDATA[long tail]]></category>

		<category><![CDATA[quality score]]></category>

		<category><![CDATA[Search Marketing]]></category>

		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.marketing-ontheweb.com/chasing-the-long-tail/</guid>
		<description><![CDATA[It appears that attitudes on mining the lesser used, but more specific &#8220;long-tail&#8221; phrases is changing. Quality Score is making it too expensive to go after these phrases. What this means is to improve the performance and lower the cost of your campaigns you need to clear out the deadwood.
If you must stubbornly clinging to your long-tail phrases, [...]]]></description>
		<wfw:commentRss>http://www.marketing-ontheweb.com/chasing-the-long-tail/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Measuring Conversions</title>
		<link>http://www.marketing-ontheweb.com/measuring-conversions/</link>
		<comments>http://www.marketing-ontheweb.com/measuring-conversions/#comments</comments>
		<pubDate>Sat, 01 Mar 2008 04:16:18 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Analytics]]></category>

		<category><![CDATA[SEM]]></category>

		<category><![CDATA[adcenter]]></category>

		<category><![CDATA[adwords]]></category>

		<category><![CDATA[Conversion tracking]]></category>

		<category><![CDATA[conversions]]></category>

		<category><![CDATA[CTR]]></category>

		<category><![CDATA[Goals]]></category>

		<category><![CDATA[leads]]></category>

		<category><![CDATA[yahoo marketing]]></category>

		<guid isPermaLink="false">http://www.marketing-ontheweb.com/measuring-conversions/</guid>
		<description><![CDATA[I am always surprised when I find businesses measuring Ad effectiveness based on click-thru rate. CTR is a simple measurement of clicks given as a percentage of impressions. That is, for a given volume of ad impressions, some number of readers have clicked-thru to your site. Unfortunately CTR can be very misleading. If you create a gee-wiz ad (such as click [...]]]></description>
		<wfw:commentRss>http://www.marketing-ontheweb.com/measuring-conversions/feed/</wfw:commentRss>
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