Local Ranking factors

The Basics: Immediately Actionable Items

There are two different ways to look at the top local ranking factors: what matters and what you should work on. Several of the key factors to ranking are well are out of the typical company’s grasp, but here is a list of 10 recommended factors that you can work on today.

The actionable factors are:

  1. Your physical address matching/listing the city where you’re located.
  2. Manually verifying your ownership of the company’s Google Places page.
  3. Having proper category associations for your page and citations.
  4. Having a large number of “traditional structured citations” for your business (on sites like Internet yellow pages and local place aggregators).
  5. Having your address listed on your company website, and make sure that address is crawlable.
  6. Having a well-ranked (PR) company website.
  7. Having high-quality inbound links to your company website.
  8. Having your phone number listed on your company website, and making sure that phone number is crawlable.
  9. Having an accurate local area code listed on your Google Places page.
  10. Having your city and state listed in the page title for your Google Places landing page.

original article: http://www.davidmihm.com/local-search-ranking-factors.shtml

and discussed here: http://searchenginewatch.com/article/2094582/Understanding-the-98-Google-Local-Ranking-Factors

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