SEM Huntsville Articles

A lot has changed in the way Google displays businesses in the past few years. The changes have come in slowly, so you may not have noticed, but Google Ads that only appeared on the right side of the page have now crept above the left column, pushing organic results down. Businesses that were near [...]

This is an ever changing business, and we track the opinions of a number of industry analysts and blogs to stay current. However, SEO isn’t a hard and fast science and industry news always has to be weighed against experience and actual results. The last two years have been especially difficult as many of the [...]

As a part of your marketing strategy you need to have a Google local page. Google Local (formerly Google Places) is the web equivalent of the phone book. When Google translates a search as local in nature, these listings appear near the top of the search results. Local Listings are now part of Google Plus, [...]

Website security has become a big issue lately. Several of my clients’ WordPress and Joomla 1.5 sites have recently become targets. One website was infected with what appeared to be pixel sized dots at the top of its pages. These dots were actually iframes to random websites that were doing bad things. Another clients’ website was [...]

Check out our latest video where I discuss Pay Per Click campaigns.

Third Party or In-house? Every business has to decide whether their marketing plan and the execution of that plan should be done in-house or outsourced to an agency. The decision can depend on a certain number of factors such as the in-house skills available and the nature of the startup business. Here are some key [...]

I am frequently asked about marketing to cell phone users. First let’s cover some earlier points I have made about why marketing to cell users is important. A 2011 National Health Interview survey (NHIS) indicates that the number of American homes with only wireless telephones is growing. More households (more than 3 in 10 homes) [...]

The Basics: Immediately Actionable Items There are two different ways to look at the top local ranking factors: what matters and what you should work on. Several of the key factors to ranking are well are out of the typical company’s grasp, but here is a list of 10 recommended factors that you can work [...]