Marketing on the Web Celebrates 10 Years in Business

I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. Over the past 10 years we have assisted many local, regional, and national businesses with their on-line marketing efforts and we thank them for contributing to our success! Marketing on the Web is known for its attention to detail and hands-on approach to Internet Marketing. As an adjunct to in-house marketing teams, MOTW improves the on-line presence of businesses without the o...
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What is PPC?

I've been working on Pay Per Click (PPC) advertising campaigns since 2005 so of course, I think everyone else knows and understands what a PPC campaign is. The reason it is called Pay Per Click is that you pay for showing your ads on a per click basis. Your ad may show dozens of times, but you only pay when someone actually clicks on your ad. There is a bit more to it than this, but let's not complicate it for those new to this. The PPC billing model is often used in digital advertising campa...
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Posted in SEM

Feed Subscription Issues

I use Google's feedburner product to manage my feed and email subscriptions. For email subscribers, it monitors the feed on my blog and emails subscribers when there is a new post. We've had issues in the past with this service repeating emails, re-sending some posts that are months old. This seems to be happening again after a recent move to a new secure (SSL) hosting platform this past weekend. I appreciate my email subscribers and I am sorry know this is annoying! If you are an em...
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Posted in SEM

Feedburner Subscription Problems

I use Google's feedburner product to manage my feed and email subscriptions. For email subscribers, it monitors the feed on my blog and emails subscribers when there is a new post. I'm not sure what the deal is, but recently it's been repeating emails, re-sending some posts that are months old. I appreciate my email subscribers and I am sorry know this is annoying! I think there are two choices here, either I kill the feedburner service entirely, or wait for Google to fix it. Killing feedburn...
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Posted in SEM

Google’s Mobile Update aka Mobilegeddon

Google announced that on April 21, 2015 it would start excluding websites that are not mobile friendly from its mobile search results. I have been alerting my customers to this change in Google's algorithm for several months. Sadly moving to a 'responsive' mobile friendly design is expensive and beyond the reach of many struggling business owners. The update has come and gone with seemingly little impact, but let me suggest what I think the long term impact will be. First this is a Google ...
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Posted in SEM