Articles About Ad Campaigns

The following are some of things that you should consider when creating a Pay Per Click campaign: Getting Started / Open an Account To get started, you will need to set up an account with each of the search engines. It’s painless and there is no initial cash outlay. Many of the hosting companies will [...]

Google says that they are accurate in identifying only about 35% of “local” traffic. This means if you run ads to your local market there is a good chance that 65% of your target audience will never see your ads. Including your city and state in national ads will also reduce the likelihood of someone outside your [...]

I think most of us do the basics with our PPC campaigns, grouping phrases and then those phrases with related ads (such as marketing: internet marketing, web marketing, and services: SEM services, PPC Services…). However a recent exercise I went through yielded big benefits. Now let me preface this by saying I don’t advocate the [...]