Articles About adwords

March 13th, 2012
Comments Off

The following are some of things that you should consider when creating a Pay Per Click campaign: Getting Started / Open an Account To get started, you will need to set up an account with each of the search engines. It’s painless and there is no initial cash outlay. Many of the hosting companies will [...]

June 1st, 2011
Comments Off

I am always encouraging my customers to start a Google AdWords campaign. You can start relatively small budget and, in addition to generating additional traffic and sales, you can gain some fantastic marketing data in the process. While your website may be optimized for the many of the phrases in your space, I am always [...]

May 24th, 2009
Comments Off

The Search Query Performance report in AdWords is a rich source of information that can help you hone in on the most productive phrases in your campaign.

February 27th, 2009
Comments Off

Google Analytics is doing an update to their system that requires that a setting change in your Analytics account to ensure AdWords continues to pass information to Google Analytics.

January 17th, 2009
Comments Off

It is beneficial to track your PPC traffic in Google Analytics. While a linking between Google Analytics and Google AdWords is easy, it is worth the effort to set up Yahoo, MSN, and other campaigns.

October 27th, 2008
Comments Off

Where we were once satisfied to manage out PPC campaigns in an excel spreadsheet. However the bar was raised with the release of desktop campaign editors.

October 18th, 2008
Comments Off

Great article that explains Google’s AdWords auction process. No real insight into Quality Score here, but it does explain how it figures in the mix.

September 21st, 2008
Comments Off

Google AdWords team has announced that displaying the AdWords Site Stats logo is no longer mandatory. I always felt the logo was unattractive and distracting for customers/prospects coming in through AdWords campaigns.

<< Previous

Need help with Internet marketing?
We provide SEO and SEM services to a wide range of companies and welcome the opportunity to discuss your needs.