Update On Google Ad’s Match types

Google Ads (formerly AdWords) is in a constant state of change. The biggest issue in managing campaigns these days isn't ad copy or your keywords, but assuring your negative terms are blocking searches that Google assumes are relevant (but don't really match your keyword phrases). Good article here: https://www.wordstream.com/blog/ws/2021/02/10/modified-broad-match-going-away
More

Creating a Pay Per Click Campaign

The following are some of things that you should consider when creating a Pay Per Click campaign: Getting Started / Open an Account To get started, you will need to set up an account with each of the search engines. It’s painless and there is no initial cash outlay. Many of the hosting companies will give you ad credits for Google or Microsoft as an enticement to sign-up and the major search engines give these away at tradeshows and marketing events. These credits come in the form of a code an...
More

Starting a Google AdWords Campaign

I am always encouraging my customers to start a Google AdWords campaign. You can start relatively small budget and, in addition to generating additional traffic and sales, you can gain some fantastic marketing data in the process. While your website may be optimized for the many of the phrases in your space, I am always able to find phases to drive incremental business. In addition an AdWords campaign is a great way to test and evaluate ad copy to find out what messages are best at capturing ...
More

AdWords Search Query Performance Report

The Search Query Performance report in AdWords is a rich source of information that can help you hone in on the most productive phrases in your campaign. If you were bidding on a broad term like "Marketing" the report shows all the phrases that were triggered from that term, you might see "internet marketing", "web marketing" or "marketing on the internet."  You can then evaluate the click thru rate (CTR), cost per click (CPC) and conversions on that term to determine if it's a good fit for yo...
More

Linking Google Analytics and AdWords Accounts

Google Analytics is updating their their system. To ensure AdWords continues to pass information to your Google Analytics account, a setting change may be needed. I have already taken care of this for my customers and in doing so found several cases where a change was required. I wanted to alert other readers that you should check your AdWords account to be sure the information is correct. For instructions see this Google Post Important change to AdWords/Analytics cost data importing  T...
More

Linking Pay Per Click Campaigns to Google Analytics

It is beneficial to separate and track your Pay Per Click traffic from Organic in Google Analytics. If you don't make the effort, PPC and Organic traffic will be lumped together, making it difficult to know how your SEO efforts are progressing. Once you make the link between Google AdWords and Google Analytics accounts, the tracking will occur automatically. To set this up, simply access the Analytics tab in your AdWords account and then either select Create New or Link to Existing.  Once you...
More