Articles About adwords

The following are some of things that you should consider when creating a Pay Per Click campaign: Getting Started / Open an Account To get started, you will need to set up an account with each of the search engines. It’s painless and there is no initial cash outlay. Many of the hosting companies will [...]

I am always encouraging my customers to start a Google AdWords campaign. You can start relatively small budget and, in addition to generating additional traffic and sales, you can gain some fantastic marketing data in the process. While your website may be optimized for the many of the phrases in your space, I am always [...]

The Search Query Performance report in AdWords is a rich source of information that can help you hone in on the most productive phrases in your campaign.

Google Analytics is doing an update to their system that requires that a setting change in your Analytics account to ensure AdWords continues to pass information to Google Analytics.

It is beneficial to track your PPC traffic in Google Analytics. While a linking between Google Analytics and Google AdWords is easy, it is worth the effort to set up Yahoo, MSN, and other campaigns.

Where we were once satisfied to manage out PPC campaigns in an excel spreadsheet. However the bar was raised with the release of desktop campaign editors.

Great article that explains Google’s AdWords auction process. No real insight into Quality Score here, but it does explain how it figures in the mix.

Google AdWords team has announced that displaying the AdWords Site Stats logo is no longer mandatory. I always felt the logo was unattractive and distracting for customers/prospects coming in through AdWords campaigns.