Articles About google

As a part of your marketing strategy you need to have a Google local page. Google Local (formerly Google Places) is the web equivalent of the phone book. When Google translates a search as local in nature, these listings appear near the top of the search results. Local Listings are now part of Google Plus, [...]

I previously posted links to Google’s SEO Starter Guide in the 2008 and the update in 2010, but there have been no recent changes to Google’s guide despite dramatic changes to ranking signals that occurred with the Panda and Penguin updates in 2011. SEOMOZ published this update to their SEO Starter Guide in May of [...]

Google has just released a new SEO starter guide. The new guide is more complete, has more examples, and covers wider range of issues, including mobile content and images. I highly recommend that anyone who is launching or reworking a website review this document before you start. > Google SEO Starter Guide

In a recent article in Inc Magazine, a on-line merchant of gift baskets discusses how a link building campaign cost him 4 million dollars. The loss comes both from a direct drop in traffic to his site and indirectly from the money that he had to spend on AdWords to bring traffic while his site [...]

On July 14, 2010, I will discuss how to maintain Pagerank when you update or launch a new website with the North Alabama Web Developers group. In this meet-up we’ll discuss Google webmaster tools, Google analytics, sitemaps, and using redirects to map content with the .htaccess file (emphasis will be on Apache/Linux hosting). Please visit [...]

Google Analytics is doing an update to their system that requires that a setting change in your Analytics account to ensure AdWords continues to pass information to Google Analytics.

In case your are not aware there is a new Canonical tag that is supported by Google, Yahoo, and Microsoft. Important news, especially for people working with CMS systems.

So, if you ever wondered if all that stuff you have heard about optimizing your website for Google is hooey or not… this is a great place to find out.