When I started my consulting business, I imagined that I would be working with some larger firms with in-house web and marketing resources. I imagined that much like it had been for me as an in-house marketer, I would apply my SEO/SEM skills to a given situation and others would carry out the recommendations.

While it does work that way some of the time, I frequently work with small companies that have little or no marketing and/or technical expertise. It is unlikely they know or have anyone who knows what an <H1> tag is, or how to create an .htaccess file.

The long and short of this is that while my focus is SEO and SEM services, I frequently provide additional services through relationships with local designers, programmers, and copywriters. Some of these folks I know from my days as an in-house marketer, others I have come to know and respect through client projects.

How about you, any stories you can share?

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