Improving Organic Results

The key to increasing site relevancy is to have relevant content. In a recent exercise for a client, I was looking for industry terms and phrases to use for a marketing campaign. I used Google's keyword tool that examines your site for relevant phrases and produces a list of grouped terms from which you might build a AdWords campaign. The problem was the terms that were produced didn't match the business. This is alarming as this disconnect has serious negative ramifications for the companies or...
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