I think most of us do the basics with our SEM campaigns, grouping phrases and then those phrases with related ads (such as marketing: internet marketing, web marketing, and services: SEM services, PPC Services…). However a recent exercise I went through yielded big benefits.

Now let me preface this by saying I don’t advocate the use of click through rates to determine the effectiveness of an ad. I always look for some kind of conversion metric to use. You may be thinking that you don’t have a conversion metric, but even if it’s just measuring visits to your contact page, you need something to ensure that you are doing more then just getting people to your click on your ad. Read more…

SEM Ad Campaigns, CPC, CTR, Search Engine Marketing, SEM

My name is John Allen and I am an internet marketing professional located in Huntsville, AL. I have worked for a wide range of companies and get routine questions from people looking for tips on SEO and SEM. If you are trying to get a website launched, you are welcome to post a question here and I will do my best to answer it. My goal is to chronicle the discussion so that a larger audience can benefit from the answers.

Main Internet Marketing Websites, marketing consultant, Search Engine Marketing, SEM, SEO