I am always amazed when I find a site that is lacking an About page or a Contact page. I am not so naïve as to believe that if the information is present that it is fact, but it’s a lot more suspicious if it’s missing.

About Page:
An About page helps people identify with you and you passions. Leave the sales pitch out. Tell people when you went into business, tell why you exist and, if you can, include background on the people involved.

Contact Us:
A Contact Us page tells people where you are located. Include your physical address; list your phone number and hours of operation. If you don’t have someone staffing phones (like me), give the ability to send you an email (info@) or use a contact form to limit spam.