The Phonebook is Dead

Increasingly people are going on-line, not only for phone number and addresses, but for reviews and recommendations. Website’s not only give you the opportunity to list the standard phonebook info like you’re address, when you’re open and years in business, but also detailed information and photos about your products and services. You can explain who you are and why someone should do business with you. You can post videos not only about your company, but about the work you have performed and of happy customers.

Even my wife, who shunned the digital world including email until a couple of years ago, now spends many hours on-line. As for me, the only time I go to the phonebook is for an older company that I think might not have a web site, and even then, I will go to an online phonebook first.

This article lists the results of a recent study and highlights where people are going for local business information, The article also chronicles the shifts that have occurred over the last three years. http://searchenginewatch.com/3635350

If the phonebook isn’t dead, it is fading fast.

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