Comments on: Web Marketing Parallels to Bricks and Mortar http://www.marketing-ontheweb.com/web-marketing-parallels/ Internet Marketing, Huntsville Alabama 35801 Thu, 22 Jul 2010 08:31:02 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Johnhttp://www.marketing-ontheweb.com/web-marketing-parallels/comment-page-1/#comment-242 John Tue, 24 Jun 2008 13:59:06 +0000 http://www.marketing-ontheweb.com/web-marketing-parallels/#comment-242 The problem is, to be found you have to be where people are looking. To do that you have to know what people are searching for. If the phrases you rank on means you are only showing up in SERPs for research papers then you are on the fringe of the traffic. You will only get a small percentage of people who are actually *shopping* for the product.Another problem is that unless you are Dow Chemical, you are going to have a hard time getting on the first page of SERPs against the Institutes that do the research (.edus have more clout in the engines than .coms).Could a tiny percentage of folks looking through the techno-babble in research articles be interested in you product, sure they could and it’s a good idea to have articles on .edu sites mention or reference your company to catch those folks.So, my point? Stick to the main street of serach terms for your buyer. The problem is, to be found you have to be where people are looking. To do that you have to know what people are searching for. If the phrases you rank on means you are only showing up in SERPs for research papers then you are on the fringe of the traffic. You will only get a small percentage of people who are actually *shopping* for the product.

Another problem is that unless you are Dow Chemical, you are going to have a hard time getting on the first page of SERPs against the Institutes that do the research (.edus have more clout in the engines than .coms).

Could a tiny percentage of folks looking through the techno-babble in research articles be interested in you product, sure they could and it’s a good idea to have articles on .edu sites mention or reference your company to catch those folks.

So, my point? Stick to the main street of serach terms for your buyer.

]]> By: jtrigsbyhttp://www.marketing-ontheweb.com/web-marketing-parallels/comment-page-1/#comment-241 jtrigsby Tue, 24 Jun 2008 08:36:02 +0000 http://www.marketing-ontheweb.com/web-marketing-parallels/#comment-241 Ok, so you lost me here with the brick & mortar analogy. Why wouldn't you want to be the only web site with a buying keyword for a given product? If everyone who searched for "Dave's Fab Widgets" got .edu papers...except for your site that happens to be #1 in the SERPS, why is that bad? Or are buying keywords and #1 bad assumptions?SERPS are far more closely related to convenience stores than specialty stores. Searchers click on the first result 91% of the time...without even looking at number 2 or 3 or...etc. Searchers will take convenience over specificity, well 91% of the time. Ok, so you lost me here with the brick & mortar analogy. Why wouldn’t you want to be the only web site with a buying keyword for a given product? If everyone who searched for “Dave’s Fab Widgets” got .edu papers…except for your site that happens to be #1 in the SERPS, why is that bad? Or are buying keywords and #1 bad assumptions?

SERPS are far more closely related to convenience stores than specialty stores. Searchers click on the first result 91% of the time…without even looking at number 2 or 3 or…etc. Searchers will take convenience over specificity, well 91% of the time.

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