Where to get key words and phrases
August 29th, 2007
As I mention on the SEO page, key word data is very important for architecting the navigational structure of your website, writing copy, and building your SEM campaigns. There are several good sources for phrases, I look a web logs, Google Analytics data, and the words most often used on other high ranking web sites in the industry.
If you are looking to expand the words in your SEM campaigns you should examine the ”long tail” of your logs. What you will find is that some of the more specific phrases that occur less often (and are therefore in the tail of the data) actually turn out to be good conversion phrases, and because they are very specific can be inexpensive to bid on.
