Excellent article by Andrew Shotland of the Local SEO Guide:
“E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years.
WHAT IS E-A-T FOR SEO?
Before we can figure out what E-A-T LOCAL is, let’s lay down a baseline as to what E-A-T for SEO overall is. Great SEOs like Marie Haynes and Lily Ray have gone through a lot of time and effort to pick apart how Google might define E-A-T. In reviewing some of the top posts and presentations on the subject, the consensus says E-A-T for SEO can be defined as:
- Up to date content
- Factually accurate content
- Positive reviews
- Content created by experts
- Content that supports that your experts are in fact experts
- Content on 3rd party sites that suggests your experts are experts
- Content on 3rd party sites that suggests your experts and/or your site are authorities (e.g having a Wikipedia page, a Knowledge Panel for the author, etc.)
Links from relevant URLs on other sites
There’s nothing mind-blowing here, and you can see how you could start to bake these concepts into a tactical campaign – make sure your content is accurate and up to date, use “known” authors, get positive reviews, and of course, get some links. But Local SEO has always been a slightly different game and so it stands to reason E-A-T for Local should have its own peculiarities as well.
Read the complete article HERE