URLs and Linking for SEO

I mention on my SEO page that having a descriptive URL is a good thing. In the example I say that www.huntsville-bike-parts.com is better than having www.bobsbikes.com. Why?? — You know that incoming links (sites linking to yours) are very important, perhaps equally important is the phrase that links the URL. When you have a descriptive URL, this link and phrase association are one and the same.

So what do you do if you already have bobsbikes.com? You can effect the same result, by getting remote sites to link to bobsbikes.com with a phrase like

For example, here I have linked the phrase Search Engine Marketing to www.marketing-ontheweb.com.

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