Services

Internet Marketing Services

Marketing on the Web provides Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services for the Huntsville Alabama area. My focus is on web optimization and marketing campaigns that maximize results.

If you are trying to drive more traffic to your web site, generate more leads and convert more of those leads into sales, I can help!

SEO Services

Pre-Launch

While people tire of looking at the same pages day after day, search engines don’t. Search engines care about page names, structure, navigation and content. A misstep in the structure of a website can take it from the front page of Google to virtual obscurity and repairing the damage can take months.

These missteps often occur with the rollout of a new site design. If you are updating an existing website or rolling out a new website, please contact me before you launch. It is much easier to address problems early rather than after the website has been launched and indexed. If you have already launched a new design and found your traffic is down, it can be fixed, but the sooner we address the problem the better.

Optimization Audit

If your existing website isn’t ranking well in the search engines I can provide you with an expert evaluation to help you understand why along with recommended steps to improve. The Optimization Audit is a high-level evaluation that will give you general understanding of any issues that exist. If you are a business owner, this will help you understand any deficiencies that exist and enable you to evaluate your next step. This service typically runs $1,000 to $2,500.

Optimization Study

Many times web sites are created with structures that are not optimized for search engine placement. If an Optimization Audit determines that significant changes to the structure or layout needs to be made, an Optimization Study will detail the changes page-by-page. This service is heavily dependent on the number of static pages in a website and typically runs $2,500 to $5,000.

SEM Services

Search Campaign Creation

Websites rarely rank well for every term that is desired. A marketing campaign can provide visibility for more difficult terms and provide important exposure to your brand. I am well versed with Google AdWords, Yahoo Marketing, and Microsoft’s AdCenter. I can help you set your initial campaigns and work to tune them for best efficiency. I provide this service for $125 per hour.

Search and Content Campaign Management

I manage search and content advertising campaigns for several local firms. I can help you evaluate your budget, expand your list of existing keywords and help you design landing pages that convert. Many times I can help you see where you are spending money needlessly and identify areas where increased spend is justified. There is usually 4 hours to 5 hours for an initial evaluation and then an hourly fee if on-going maintenance is desired.

Need Marketing Help?

If you are trying to drive more traffic to your web site, generate more sale leads and convert more of those leads into sales, I can help! Contact me to discuss your needs.