Internet Marketing

Marketing on the Web provides Internet Marketing services to the Huntsville Alabama area. Our focus is optimizing and marketing websites to maximize results.

Google’s algorithm employs over 200 variables in determining the ranking of sites. At the core of the algorithm is Quality Content, Site Architecture, Incoming Links, and freshness.

Quality Content
Your site’s content must convey its purpose in a clear fashion and, within seconds, convince your visitors that they have found something worth further exploration. In order for the search engine to target your content, however, the copy must contain key phrases that can be married to the searchers’ requests.

Site Architecture
The architecture of your site should convey in hierarchical fashion the relationship and importance of your content. Also, it is imperative to have clear navigation that helps your visitors to locate the information they are seeking, that informs your visitors where they currently are on your site, and that is intuitive to use.

Incoming Links
The quality and quantity of incoming links are at the core of Google’s Page Rank algorithm. Incoming links can come from many sources, including blogs, forums, social networking sites, and press releases. Theses links serve as “votes” that signal the importance and relevance of your content to search engines.

Freshness
The freshness (or recency) of your content is also a factor in how your content ranks in the search results. This means that businesses that routinely update the content of their website will rank higher in the search results than websites that rarely change.

Marketing on the Web focuses on analyzing, optimizing, and marketing websites to maximize results. We can provide an initial Website Audit to evaluate the architecture of your website, the quality of your content, and the quality and quantity of incoming links. Based on this audit, we can help you to improve your architecture, improve the relevance of your content, and promote link-building activities.

Do you want to improve the ranking and relevance of your website? – We Can Help!