Marketing On the Web Keyword Research - Great Video by former MOZ CEO Rand Fishkin. (approx. 15 minutes) https://moz.com/blog/one-hour-seo-guide-part-2-keyword-research
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Marketing on the Web is Huntsville’s best resource for Search Engine Optimization (SEO).
What can SEO can do for your website?
What can Search Engine Optimization (SEO) do?? Great Video by former MOZ CEO Rand Fishkin. (approx. 10 minutes)https://moz.com/blog/one-hour-seo-guide-part-1-seo-strategy
MoreThe Current State of SEO
John Allen will be discussing the current state of Search Engine Optimization to the Huntsville Web Developers meetup on October 10. Follow this link to reserve your spot: https://www.meetup.com/web-99/events/254582381/ Download Presentation Download Periodic Table of SEO Success Factors
MoreGoogle Releases New SEO Guidelines
SEO is an ever changing element and necessary if you want your website to rank in Google's search results. And not keeping pace with what the algorithms are favoring can impact future rankings and business. With this in mind, Google has just released an updated version of their SEO Guidelines. Worth review: Search Engine Optimization (SEO) Starter Guide
MoreMarketing on the Web Celebrates 10 Years in Business
I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. Over the past 10 years we have assisted many local, regional, and national businesses with their on-line marketing efforts and we thank them for contributing to our success! Marketing on the Web is known for its attention to detail and hands-on approach to Internet Marketing. As an adjunct to in-house marketing teams, MOTW improves the on-line presence of businesses without the o...
MoreKeyword Optimization
(Hint it's Relevance over Ranking) These days rather than Google matching keywords or phrases to webpages, Google is using artificial intelligence (aka RankBrain) to interpret a searcher's intent. Therefore it is important to make sure that Google understands that your website is pertinent to the searcher’s intent rather than trying to make pages that rank (or match) for specific search terms. For our clients, a website ranking for a keyword versus being relevant for the searchers intent c...
MoreGoogle Webmasters Guidelines Updated
Google has just updated their guidelines for websites. Website designers and webmasters should review these guidelines to insure your sites follow best practices. Among the changes are new recommendations for mobile sites and using https (secure http). Google Webmasters Guidelines Bing's guidelines have not been updated, but can be found here.
MoreIt’s About Topics Not Keywords!
I am routinely asked about keywords and SEO. First let me say that meta keywords, have literally not been a ranking signal for more than 10 years. Yahoo was the last to major engine to use them and that ended when Yahoo started using Bing's as its search engine. Second, with Google's Hummingbird update, Google understands parts of speech, so it more important to cover a topic thoroughly than to have exact keyword phrases. If your still stuffing your pages with keywords and phrases, just stop! It...
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