Mobile First – No really!

Working on several projects recently I am finding that mobile is still being treated as an afterthought. Guys, you can't do this. I know you think your site is fine, it's a responsive "mobile friendly" design and it passed Google's Speed Test with flying colors, but desktop design is still taking the lead in appearance and design. What I am seeing routinely on mobile sites are menus that are missing pages or don't work at all, text that isn't properly scaling and overwhelming the display, whi...
More

Marketing on the Web Celebrates 10 Years in Business

I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. Over the past 10 years we have assisted many local, regional, and national businesses with their on-line marketing efforts and we thank them for contributing to our success! Marketing on the Web is known for its attention to detail and hands-on approach to Internet Marketing. As an adjunct to in-house marketing teams, MOTW improves the on-line presence of businesses without the o...
More

Keyword Optimization

(Hint it's Relevance over Ranking) These days rather than Google matching keywords or phrases to webpages, Google is using artificial intelligence (aka RankBrain) to interpret a searcher's intent. Therefore it is important to make sure that Google understands that your website is pertinent to the searcher’s intent rather than trying to make pages that rank (or match) for specific search terms. For our clients, a website ranking for a keyword versus being relevant for the searchers intent c...
More

Google Webmasters Guidelines Updated

Google has just updated their guidelines for websites. Website designers and webmasters should review these  guidelines to insure your sites follow best practices. Among the changes are new recommendations for mobile sites and using https (secure http). Google Webmasters Guidelines Bing's guidelines have not been updated, but can be found here.
More