Marketing on the Web Bing has just updated their webmaster guidelines: https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a Metrics include: Relevance: Relevance refers to how closely the content on the landing page matches the intent behind the search query. This includes matching terms directly on the page as well as terms used in links referring to the page. Bing also considers semantic equivalents, including synonyms or abbreviations, which may not be exact matches of the query terms but ar...
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Marketing on the Web explores Search Engine Optimization (SEO) and how it can impact your web marketing efforts.
Mobile First – No really!
Working on several projects recently I am finding that mobile is still being treated as an afterthought. Guys, you can't do this. I know you think your site is fine, it's a responsive "mobile friendly" design and it passed Google's Speed Test with flying colors, but desktop design is still taking the lead in appearance and design. What I am seeing routinely on mobile sites are menus that are missing pages or don't work at all, text that isn't properly scaling and overwhelming the display, whi...
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Keyword Research - Great Video by former MOZ CEO Rand Fishkin. (approx. 15 minutes) https://moz.com/blog/one-hour-seo-guide-part-2-keyword-research
MoreWhat can SEO can do for your website?
What can Search Engine Optimization (SEO) do?? Great Video by former MOZ CEO Rand Fishkin. (approx. 10 minutes)https://moz.com/blog/one-hour-seo-guide-part-1-seo-strategy
MoreThe Current State of SEO
John Allen will be discussing the current state of Search Engine Optimization to the Huntsville Web Developers meetup on October 10. Follow this link to reserve your spot: https://www.meetup.com/web-99/events/254582381/ Download Presentation Download Periodic Table of SEO Success Factors
MoreGoogle Releases New SEO Guidelines
SEO is an ever changing element and necessary if you want your website to rank in Google's search results. And not keeping pace with what the algorithms are favoring can impact future rankings and business. With this in mind, Google has just released an updated version of their SEO Guidelines. Worth review: Search Engine Optimization (SEO) Starter Guide
MoreMarketing on the Web Celebrates 10 Years in Business
I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. Over the past 10 years we have assisted many local, regional, and national businesses with their on-line marketing efforts and we thank them for contributing to our success! Marketing on the Web is known for its attention to detail and hands-on approach to Internet Marketing. As an adjunct to in-house marketing teams, MOTW improves the on-line presence of businesses without the o...
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(Hint it's Relevance over Ranking) These days rather than Google matching keywords or phrases to webpages, Google is using artificial intelligence (aka RankBrain) to interpret a searcher's intent. Therefore it is important to make sure that Google understands that your website is pertinent to the searcher’s intent rather than trying to make pages that rank (or match) for specific search terms. For our clients, a website ranking for a keyword versus being relevant for the searchers intent c...
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