Bing Publishes SEO guide

Bing has just release their Webmaster Guidelines. No great revelations here, four things are needed to rank Content, Incoming Links,  Social Signals, and "indexation" (which sounds a lot like incoming links to me).  With Bing's ties to Facebook, Social Signals is one you should be paying particular attention to. They do highlight some technical things such as page load time, robots.txt, and sitemap, the document covers page structure, <H1> tags for headers an do on and Navigational s...
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SEO Starter Guide by SEOMOZ

I previously posted links to Google's SEO Starter Guide in the 2008 and the update in 2010, but there have been no recent changes to Google's guide despite dramatic changes to ranking signals that occurred with the Panda and Penguin updates in 2011. SEOMOZ published this update to their SEO Starter Guide in May of 2012. It touches on optimizing for Google and Bing. -- Worth reading! > The Beginner's Guide to SEO by SEOMOZ  
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Yahoo’s transition Bing Search and Ad results

It looks like the transition of Yahoo to Bing for it’s advertising platform (Micro-hoo) is finally happening. In case you were not aware, Yahoo has been testing the use of Bing for its search results for several weeks. Yahoo made the full-time switch to Bing results last week (if you search on Yahoo, you now get Bing results). The date for Yahoo to start using Bing's AdCenter platform has been less clear, but it appears now that the transition will start later this week. see: https://www.ysmblo...
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Bing’s Updated Webmaster Tools

An update to Bing's webmaster tools was announced today. Webmaster tools provides valuable insight into the search engine's view of your website. Unlike Web Analytics, which shows you what traffic came to your site, webmaster tools tells you what search phrases triggered the Search Engine to display your content in the search results and if that content was clicked or not. Bing's new interface does list the search phrases your site is displayed for, which is especially useful when your site i...
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Yahoo to Microsoft AdCenter Transition Update

I attended a seminar today that discussed the Microsoft (AdCenter) /Yahoo (Panama) transition. I have hit several preliminary discussions on this topic at conferences, but this was the first one that had any real information about the Microhoo transition. The seminar was lead by representatives from Microsoft and Yahoo and they set forth a time-line that showed the transition starting in August for completion by mid-October. They were careful to point out that this transition only effects sea...
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Yahoo and Microsoft Deal

The big news in the press today is the Microsoft/Yahoo deal. I have already received questions about this from a couple of clients, so I thought it best to expand here. In the deal the search brand at Yahoo will remain to be "Yahoo Search" but it will be  "Powered by Bing."  There will be no immediate changes however until they get regulatory approval, following approval the integration effort will move forward (expected early 2010). What about allocating advertising dollars? In the deal ...
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