Webmaster Tools Provides a Critcal Communications Link to Google

Do you use Google's Webmaster Tools for your website?? You should, especially if you have seen recent declines in traffic. Webmaster Tools is where Google communicates with site owners and where you'll find warnings about everything from SPAM to Malware. This article outlines a range of problems that Google is identifying and alerting owners about. What Are Google Penalties & What to Do to Recover ---
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Discussing SEO with Ad4!’s Chris Gattis

John Allen was on Huntsville radio station WTKI 1450 AM / 92.9 FM this morning discussing SEO and website optimization with Chris Gattis of Ad4!. Ad4! is a company that specializes in social media, marketing strategy, consultation, publications, and media advertising. Chris's program "Communication That Counts" can be heard at 8:00 am  Thursdays at WTKI 1450 AM / 92.9 FM Huntsville, WEKI 1490 AM / 94.7 FM Decatur or on-line at https://wtkiradio.com
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Bing Publishes SEO guide

Bing has just release their Webmaster Guidelines. No great revelations here, four things are needed to rank Content, Incoming Links,  Social Signals, and "indexation" (which sounds a lot like incoming links to me).  With Bing's ties to Facebook, Social Signals is one you should be paying particular attention to. They do highlight some technical things such as page load time, robots.txt, and sitemap, the document covers page structure, <H1> tags for headers an do on and Navigational s...
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Marketing on the Web Celebrates 5 years in Business

I am pleased to announce that Marketing on the Web is five years old today! While I served as an in-house marketer for many years, I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. We feel this is a significant milestone because the Small Business Administration reports that more than half of small businesses fail within their first five years. We have been fortunate to have our business continue to grow each year. Many local...
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Things That Affect Search Engine Rank

The Domain Name / URL (Uniform Resource Locator) Recent studies indicate that search engines continue place a high value on the words in the domain name. Having a domain name like www.HuntsvilleBikeParts.com is far more likely to be found by someone looking for “Bike Parts in Huntsville” than www.bobsbikes.com. Note: If you are in the process of purchasing a domain name, it is recommended that you register several variations, .co, .net, dashed, and non-dashed versions because you don’t want som...
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SEO and Web Design

Many companies have gone through the expensive process of having a website designed or updated only to discover that the new website can’t be found in the search results. To prevent this costly misstep, we recommend that SEO services be included as a component of any website development project. Where web designers focus on the creative effort of designing a website that is attractive and making your products a services appeal to buyers. The SEO persons focus is on what it takes to make a web...
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Dilbert Exposes the Dark Side of SEO

I was surprised in February of 2010 to see that SEO had become mainstream enough to be the subject of a Dilbert strip. Scott Adams continues here, not only confirming how mainstream SEO has become, but also acknowledging that there is a dark "black hat" side to this industry. ...an easy road to go down, until those chickens come home to roost.
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