Update On Google Ad’s Match types

Google Ads (formerly AdWords) is in a constant state of change. The biggest issue in managing campaigns these days isn't ad copy or your keywords, but assuring your negative terms are blocking searches that Google assumes are relevant (but don't really match your keyword phrases). Good article here: https://www.wordstream.com/blog/ws/2021/02/10/modified-broad-match-going-away
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Excellent Article on E-A-T for SEO

Excellent article by Andrew Shotland of the Local SEO Guide: “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. WHAT IS E-A-T FOR SEO? Before we can figure out what E-A-T LOCAL is, let’s lay down a baseline as to what E-A-T for SEO overall is. Great SEOs like Marie Haynes and Lily Ray have gone through a lot of time and effort to pick apart how Google might define E-A-T. In reviewing some of the top posts and presentations on...
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Updated Webmaster Guidelines from Bing

Bing has just updated their webmaster guidelines: https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a Metrics include: Relevance: Relevance refers to how closely the content on the landing page matches the intent behind the search query. This includes matching terms directly on the page as well as terms used in links referring to the page. Bing also considers semantic equivalents, including synonyms or abbreviations, which may not be exact matches of the query terms but ar...
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Building a Great Small Business Website 

What You Need to Know About Building a Great Small Business Website Small business owners wear a lot of hats—some would say too many! After you've finished your accounting, ordering, and customer service tasks, you'd probably like to call it a day, but there is still one very vital component to work on: marketing. While marketing can be a full-time job all by itself, a great website can do much heavy lifting on your behalf. A website is an online salesperson for your business that is worki...
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