Investing in Digital Marketing for 2020

3 Reasons Your Business Should Invest in Digital Marketing in 2020 No matter how much of your 2020 budget is allocated to marketing, you will want to spend every dime on only the most effective methods. To be effective, you have to get your company’s message to the right prospect, reaching them at the right place at the right time. In 2020, there is no better way than with digital marketing channels. Digital marketing encompasses all online channels, including websites, email, social media, ...
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Backlinko Study of 5 Million Google Searches

Here is a Summary of their findings: 1. The #1 result in Google’s organic search results has an average CTR of 31.7%. 2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. 3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic. 4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you...
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Digital Marketing vs Traditional Marketing

Digital Marketing So, you might ask, “what is digital marketing.”  The best way to explain  is to compare the differences in traditional marketing and digital marketing. Traditional Marketing -  Newspapers / Magazines / Radio / TV Targeting In traditional Newspapers and Magazine advertising ads are viewed by all readers regardless of interest. Yes - you can run ads in topic specific magazines and display your advertising within a specific section of a newspaper or magazine, but from a ta...
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Posted in SEM