Marketing on the Web provides Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services to the Huntsville Alabama area. Our focus is optimizing and marketing websites to maximize results.
Google’s algorithm employs over 200 variables in determining the ranking of sites. At the core of the algorithm are Quality Content, Site Architecture, Incoming Links, and Freshness.
Quality Content Your site’s content must convey its purpose in a clear fashion and, within seconds, convince your visitors that they have found something worth exploring further. In order for the search engine to target your content, however, its copy must contain key phrases that can be matched to a searchers’ request.
Site Architecture The architecture of your site should, in hierarchical fashion, convey the importance and relationship of your content. The navigation should be intuitive to use, not only helping visitors to locate the information they are seeking, but also to convey where they are within the structure of your site.
Incoming Links Incoming links are at the core of Google’s Page Rank algorithm. Google views links from reputable sites as “votes” signaling the importance and relevance of your content. Incoming links can come from many sources, including blogs, forums, social networking sites, and press releases.
Freshness The freshness (or recency) of your content is also a factor in how your content ranks in the search results. Businesses that routinely update or add content to their website will rank higher in the search results than websites that rarely change.
Marketing on the Web focuses on analyzing, optimizing, and marketing websites to maximize results. We can provide an initial Website Audit to evaluate the architecture of your website, the quality of your content, and the quality and quantity of incoming links. Based on this audit, we can help you to improve your architecture, improve the relevance of your content, and promote link-building activities.
Do you want to improve the ranking and relevance of your website? – We Can Help!