The internet is a big place and there are a lot of businesses competing for the same customers. If you want to compete on the internet, your website should be designed so that it shows up in the search engines. On-site Optimization does this by improving the way search engines crawl and index your content.
Like polishing a resume, this process prepares your website to compete on the Internet and includes the following:
- Optimize Titles and Meta Descriptions for key content
- Tag your site with microdata to comply with Schema.org
- Install and configure an SEO module.
- Review Structure and Tune Category and Tag names
- Set up Google Analytics
- Set up Google and Bing Webmaster Tools
- Submit Sitemaps to Google and Bing
- Link Webmaster Tools and Google Analytics
- Provide set up and link your site to “Google My Business”
(validation requires businesses’ assistance).
- Review citation listings for uniformity
Want more? see: SEO for Local Businesses