3 Reasons Your Business Should Invest in Digital Marketing in 2020 No matter how much of your 2020 budget is allocated to marketing, you will want to spend every dime on only the most effective methods. To be effective, you have to get your company’s message to the right prospect, reaching them at the right place at the right time. In 2020, there is no better way than with digital marketing channels. Digital marketing encompasses all online channels, including websites, email, social media, ...

Rand Fishkin's Excellent article on how google i sin direct competition with many businesses in its results. The implications of this and a survival strategy. This is an embedded Microsoft Office presentation, powered by Office.

Rank Fishkin at SparkToro just published a survey of current ranking factors: Read the full report here

Here is a Summary of their findings: 1. The #1 result in Google’s organic search results has an average CTR of 31.7%. 2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. 3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic. 4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you...

Link Building – Another great training video by former MOZ CEO Rand Fishkin and the last in this series. (approx. 15 minutes)

Digital Marketing So, you might ask, “what is digital marketing.”  The best way to explain  is to compare the differences in traditional marketing and digital marketing. Traditional Marketing -  Newspapers / Magazines / Radio / TV Targeting In traditional Newspapers and Magazine advertising ads are viewed by all readers regardless of interest. Yes - you can run ads in topic specific magazines and display your advertising within a specific section of a newspaper or magazine, but from a ta...

First let's examine what we’re trying to accomplish. Everyone is looking for more business, but SEO and Internet Advertising increase the visibility of your website, not the demand for your products and services. A web search produces a list of organic listings and advertisements. The searcher either clicks an organic listing or an ad that describes your products or services. Yes, you can make more people aware of product and/or services and you can re-market to people to remind them t...