Marketing On the Web
I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. Over the past 10 years we have assisted many local, regional, and national businesses with their on-line marketing efforts and we thank them for contributing to our success!
Marketing on the Web is known for its attention to detail and hands-on approach to Internet Marketing. As an adjunct to in-house marketing teams, MOTW improves the on-line presence of businesses without the o...
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SEM
Marketing on the Web is Huntsville’s best resource for Search Engine Marketing.
Google’s recommendations for hiring SEO
Excellent video by Google's Maile Ohye who shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.
Note some of her suggestions/recommendations are more appropriate for large websites.
https://youtu.be/piSvFxV_M04
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What is PPC?
I've been working on Pay Per Click (PPC) advertising campaigns since 2005 so of course, I think everyone else knows and understands what a PPC campaign is.
The reason it is called Pay Per Click is that you pay for showing your ads on a per click basis. Your ad may show dozens of times, but you only pay when someone actually clicks on your ad. There is a bit more to it than this, but let's not complicate it for those new to this. The PPC billing model is often used in digital advertising campa...
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Feed Subscription Issues
I use Google's feedburner product to manage my feed and email subscriptions. For email subscribers, it monitors the feed on my blog and emails subscribers when there is a new post.
We've had issues in the past with this service repeating emails, re-sending some posts that are months old. This seems to be happening again after a recent move to a new secure (SSL) hosting platform this past weekend.
I appreciate my email subscribers and I am sorry know this is annoying!
If you are an em...
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Feedburner Subscription Problems
I use Google's feedburner product to manage my feed and email subscriptions. For email subscribers, it monitors the feed on my blog and emails subscribers when there is a new post. I'm not sure what the deal is, but recently it's been repeating emails, re-sending some posts that are months old.
I appreciate my email subscribers and I am sorry know this is annoying! I think there are two choices here, either I kill the feedburner service entirely, or wait for Google to fix it. Killing feedburn...
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Speaking at The Big Marketing Event
Speaking at the Big Marketing Event today. The event is sponsored by Women's Business Center of North Alabama.
Presentation can be downloaded here:
https://www.marketing-ontheweb.com/docs/motw-big-marketing-event-2015.pdf
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Google’s Mobile Update aka Mobilegeddon
Google announced that on April 21, 2015 it would start excluding websites that are not mobile friendly from its mobile search results. I have been alerting my customers to this change in Google's algorithm for several months. Sadly moving to a 'responsive' mobile friendly design is expensive and beyond the reach of many struggling business owners.
The update has come and gone with seemingly little impact, but let me suggest what I think the long term impact will be.
First this is a Google ...
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Google Certified Partner
Marketing on the web is excited to be a certified Google Partner. Google Partners are online marketing companies trusted by Google. Partner companies must not only obtain AdWords certification, but their businesses must be healthy, their customers happy, and they must employ Google's best practices.
Press Release
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