Marketing on the Web Google is making a rule exception to what you can use in your business name for some restaurants. You can write in your business name that your restaurant has "delivery available" or "takeout available." This is just for the time being, and is normally not allowed for business names in Google My Business. They did not update their help section This advice is primarily targeted at restaurants/grocery stores so if I were in a high risk category I wouldn’t think about it Google’s view an...
MoreArticles About Search Engine Marketing
Marketing on the Web discusses Search Engine Marketing and how it can improve your marketing efforts.
Google My Business Features Removed Due to COVID-19
Due to COVID-19, Google My Business (GMB) has temporally suspended new reviews, replies, or new Q&A until further notice. Existing reviews, review replies, and Q&A will still be visible. New Listings, Claims, and Verifications Google My Business support team will prioritize reviewing new listings, claims, and verifications for critical health-related businesses. That means, with Google prioritizing critical services, other types of businesses can expect a delay for publication of ne...
MoreBusiness Listing Marked Temporally Closed
NOTICE: Check your Google Business listing! Google is auto-marking many businesses as "Temporally Closed." While this makes sense for schools, some businesses may have been unintentionally tagged.
MoreFive basic things for Google Search visibility.
Here are five basic things every business should do for visibility in Google Search: Review your Home page. It should clearly describe what you do, the markets you address. Your description should include common phrases people unfamiliar with the technical aspects of your business would use to look for your products and services. Review your About page. It should describe who you are and why someone should do business with you. The about page is kind of the on-line version of your "eleva...
MoreInvesting in Digital Marketing for 2020
3 Reasons Your Business Should Invest in Digital Marketing in 2020 No matter how much of your 2020 budget is allocated to marketing, you will want to spend every dime on only the most effective methods. To be effective, you have to get your company’s message to the right prospect, reaching them at the right place at the right time. In 2020, there is no better way than with digital marketing channels. Digital marketing encompasses all online channels, including websites, email, social media, ...
MoreGoogle Moves from Search Engine to Competitor
Rand Fishkin's Excellent article on how google i sin direct competition with many businesses in its results. The implications of this and a survival strategy. This is an embedded Microsoft Office presentation, powered by Office.
MoreGoogle Ranking Factors 2019: Opinions from 1,500+ Professional SEOs
Rank Fishkin at SparkToro just published a survey of current ranking factors: Read the full report here
MoreBacklinko Study of 5 Million Google Searches
Here is a Summary of their findings: 1. The #1 result in Google’s organic search results has an average CTR of 31.7%. 2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. 3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic. 4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you...
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