Update On Google Ad’s Match types

Google Ads (formerly AdWords) is in a constant state of change. The biggest issue in managing campaigns these days isn't ad copy or your keywords, but assuring your negative terms are blocking searches that Google assumes are relevant (but don't really match your keyword phrases). Good article here: https://www.wordstream.com/blog/ws/2021/02/10/modified-broad-match-going-away
More

Building a Great Small Business Website 

What You Need to Know About Building a Great Small Business Website Small business owners wear a lot of hats—some would say too many! After you've finished your accounting, ordering, and customer service tasks, you'd probably like to call it a day, but there is still one very vital component to work on: marketing. While marketing can be a full-time job all by itself, a great website can do much heavy lifting on your behalf. A website is an online salesperson for your business that is worki...
More

Do you really want a one-page website?

One page websites have grown in popularity in recent years. They are easy to navigate from a mobile device, which is extremely important, but they are not popular among those of us who are responsible for making your website rank in search results. If you have a small business a single page website may be fine, but business trying to be found for a variety of products and services are probably going to have a tough time competing in search against businesses who employ multi-page sites. Si...
More

Google Updates Restaurant Delivery Options

Food businesses affected by COVID-19 Manage your dining options Let your customers know whether your food business offers takeout, delivery or curbside pickup and/or stopped providing dine-in service. Add or edit the "Dine-in," "Takeout," "Delivery," and "Curbside pickup" attributes on Google My Business.  Tip: When customers search for your food business, your Business Profile will prominently show which of these dining options you currently support: “Dine-in,” “Takeout,” “Delivery,” or “C...
More