Marketing On the Web Link Building – Another great training video by former MOZ CEO Rand Fishkin and the last in this series. (approx. 15 minutes)
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Marketing on the Web is Huntsville’s best resource for Search Engine Marketing.
Digital Marketing vs Traditional Marketing
Digital Marketing So, you might ask, “what is digital marketing.” The best way to explain is to compare the differences in traditional marketing and digital marketing. Traditional Marketing - Newspapers / Magazines / Radio / TV Targeting In traditional Newspapers and Magazine advertising ads are viewed by all readers regardless of interest. Yes - you can run ads in topic specific magazines and display your advertising within a specific section of a newspaper or magazine, but from a ta...
MoreDo you need SEO or Internet Advertising?
First let's examine what we’re trying to accomplish. Everyone is looking for more business, but SEO and Internet Advertising increase the visibility of your website, not the demand for your products and services. A web search produces a list of organic listings and advertisements. The searcher either clicks an organic listing or an ad that describes your products or services. Yes, you can make more people aware of product and/or services and you can re-market to people to remind them t...
MoreThe Current State of SEO
John Allen will be discussing the current state of Search Engine Optimization to the Huntsville Web Developers meetup on October 10. Follow this link to reserve your spot: https://www.meetup.com/web-99/events/254582381/ Download Presentation Download Periodic Table of SEO Success Factors
MoreMarketing on the Web Celebrates 10 Years in Business
I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. Over the past 10 years we have assisted many local, regional, and national businesses with their on-line marketing efforts and we thank them for contributing to our success! Marketing on the Web is known for its attention to detail and hands-on approach to Internet Marketing. As an adjunct to in-house marketing teams, MOTW improves the on-line presence of businesses without the o...
MoreGoogle’s recommendations for hiring SEO
Excellent video by Google's Maile Ohye who shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website. Note some of her suggestions/recommendations are more appropriate for large websites. https://youtu.be/piSvFxV_M04
MoreWhat is PPC?
I've been working on Pay Per Click (PPC) advertising campaigns since 2005 so of course, I think everyone else knows and understands what a PPC campaign is. The reason it is called Pay Per Click is that you pay for showing your ads on a per click basis. Your ad may show dozens of times, but you only pay when someone actually clicks on your ad. There is a bit more to it than this, but let's not complicate it for those new to this. The PPC billing model is often used in digital advertising campa...
MoreFeed Subscription Issues
I use Google's feedburner product to manage my feed and email subscriptions. For email subscribers, it monitors the feed on my blog and emails subscribers when there is a new post. We've had issues in the past with this service repeating emails, re-sending some posts that are months old. This seems to be happening again after a recent move to a new secure (SSL) hosting platform this past weekend. I appreciate my email subscribers and I am sorry know this is annoying! If you are an em...
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