Marketing on the Web Google Ads (formerly AdWords) is in a constant state of change. The biggest issue in managing campaigns these days isn't ad copy or your keywords, but assuring your negative terms are blocking searches that Google assumes are relevant (but don't really match your keyword phrases). Good article here: https://www.wordstream.com/blog/ws/2021/02/10/modified-broad-match-going-away
MoreSearch Engine Marketing
Marketing on the Web discusses Search Engine Marketing and how it can improve your marketing efforts.
Core Web Vitals and User Experience Signals
Good article on Core Web Vitals and how User Experience Signals Will Affect Page Rank: Here
More21 SEO Tips for 2021 from MOZ
Nicely done, Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. https://moz.com/blog/21-seo-tips-2021
MoreBuilding a Great Small Business Website
What You Need to Know About Building a Great Small Business Website Small business owners wear a lot of hats—some would say too many! After you've finished your accounting, ordering, and customer service tasks, you'd probably like to call it a day, but there is still one very vital component to work on: marketing. While marketing can be a full-time job all by itself, a great website can do much heavy lifting on your behalf. A website is an online salesperson for your business that is worki...
MoreCOVID-19: Ad credits for Google Ads – UPDATE
Google is starting to push out promised COVID-19 relief credits to advertisers .
MoreGoogle Merchant Ads Now Includes “Curbside Pickup” Available
Using local inventory ads, retailers can show users that the products they are searching for are available for nearby store pickup. Now, you can indicate if you offer curbside pickup, right in your local inventory ads.
MoreDo you really want a one-page website?
One page websites have grown in popularity in recent years. They are easy to navigate from a mobile device, which is extremely important, but they are not popular among those of us who are responsible for making your website rank in search results. If you have a small business a single page website may be fine, but business trying to be found for a variety of products and services are probably going to have a tough time competing in search against businesses who employ multi-page sites. Si...
MoreGoogle Updates Restaurant Delivery Options
Food businesses affected by COVID-19 Manage your dining options Let your customers know whether your food business offers takeout, delivery or curbside pickup and/or stopped providing dine-in service. Add or edit the "Dine-in," "Takeout," "Delivery," and "Curbside pickup" attributes on Google My Business. Tip: When customers search for your food business, your Business Profile will prominently show which of these dining options you currently support: “Dine-in,” “Takeout,” “Delivery,” or “C...
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