Google’s Mobile Update aka Mobilegeddon

Google announced that on April 21, 2015 it would start excluding websites that are not mobile friendly from its mobile search results. I have been alerting my customers to this change in Google's algorithm for several months. Sadly moving to a 'responsive' mobile friendly design is expensive and beyond the reach of many struggling business owners. The update has come and gone with seemingly little impact, but let me suggest what I think the long term impact will be. First this is a Google ...
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Posted in SEM

Summer Learning Series

Marketing on the Web and the Ad4 group are conducting a Summer Learning Series - Huntsville area businesses can learn about Internet Marketing. The initial seminar is a high-level discussion intended to provide managers the information they need to understand Marketing on the Internet, with subsequent sessions focused on how to. Click here to register. https://ad4group.com/shop/marketing-on-the-web-summer-series/  
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Your Brand in a Digital World

In the pre-internet world, marketers said there were three things that were important; location, location, and location. It was important to be where your prospects could find you. In small towns, it might have been the square, or on a busy corner, as we moved to the suburbs it became the mall. Successful businesses often worked to assure their buildings and signage projected an image. The kind of image that people would like, remember and want to return to. And of course no one expected to b...
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Google September Updates

Google made several significant changes this month that should be on every marketer's radar. 1) Algorithm Change What it means: September 4 we saw a shift in the algorithm. While these updates have become fairly routine, we monitor them because their effects may impact the traffic to your website's traffic. We now know this signal was the initial roll-out of Hummingbird. 2) Intelligent Search (Hummingbird) What it means: September 26 Google announced it is evolving beyond simple keyword matc...
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Top Level Domains (TLDs)

TLDs or Top Level Domain refers to the .com part of the address. When I started in internet marketing, there were only a few of these. There was .mil (military), .gov (government), .edu (education), .com (commercial), org (non-profit organization) and .net (network provider). This list has grown substantially, with .biz (business), being and early addition (Wikipedia Article). Some countries took advantage of their catchy TLD (.me -Montenegro) and sold domains with their TLD generically. This...
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Find the Right Words to Market Your Business

Need help finding the right words to market your business on the Internet? - Marketing on the web's Philip Busk will be talking with Ad4! Group's on Thursday July the 25th from 8 - 9 AM. Listen live at wtkiradio.com, or WTKI 1450 AM / 92.9 FM Huntsville and WEKI 1490 AM / 94.7 FM Decatur. Free Keyword Tools: Google's keyword Tool* SEOBook's Keyword Tool Wordtracker's Keyword Tool Excellent article on using Google's KW tool here *Note on July 1, 2013 Google discontinued the publi...
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Posted in SEM