Search Engine Marketing

Marketing on the Web discusses Search Engine Marketing and how it can improve your marketing efforts.

Backlinko Study of 5 Million Google Searches

Posted on by Philip Busk
Here is a Summary of their findings: 1. The #1 result in Google’s organic search results has an average CTR of 31.7%. 2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. 3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic. 4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you...
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Digital Marketing vs Traditional Marketing

Posted on by Philip Busk
Digital Marketing So, you might ask, “what is digital marketing.”  The best way to explain  is to compare the differences in traditional marketing and digital marketing. Traditional Marketing -  Newspapers / Magazines / Radio / TV Targeting In traditional Newspapers and Magazine advertising ads are viewed by all readers regardless of interest. Yes - you can run ads in topic specific magazines and display your advertising within a specific section of a newspaper or magazine, but from a ta...
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Do you need SEO or Internet Advertising?

Posted on by Philip Busk
First let's examine what we’re trying to accomplish. Everyone is looking for more business, but SEO and Internet Advertising increase the visibility of your website, not the demand for your products and services. A web search produces a list of organic listings and advertisements. The searcher either clicks an organic listing or an ad that describes your products or services. Yes, you can make more people aware of product and/or services and you can re-market to people to remind them t...
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Marketing on the Web Celebrates 10 Years in Business

Posted on by Philip Busk
I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. Over the past 10 years we have assisted many local, regional, and national businesses with their on-line marketing efforts and we thank them for contributing to our success! Marketing on the Web is known for its attention to detail and hands-on approach to Internet Marketing. As an adjunct to in-house marketing teams, MOTW improves the on-line presence of businesses without the o...
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