Let me state up front that this article is not about pay per click advertising, but rather the power of being authentic in your marketing efforts. What follows is a funny story involving those words (pay per click) that illustrates authenticity. I was working at an ad agency several years ago and helped a client develop and launch a large website that was a directory of sorts for their industry. Along the way, they hired a marketing director. She came from another industry and was more f...More
Social Media Marketing
Marketing on the Web explores using Social Media Marketing (SMM) and its roll as part of an overall digital marketing strategy.
Updating Your Linked-In Profile
Google takes its signals from a variety of sources and Linkedin seems to high on its list. I just read a piece by Ron Jones on updating you LinkedIn profile. I would add that if you don't have a company page, you should create one and ask your employees to update their profiles to ensure that they they are linked. Also a good article on Marketing your business on Linked inMore
PubCon Social Media & Search Conference 2010
I attended PubCon in Dallas last week. I have attended several Search Engine Strategies (SES) and Search Marketing Expos (SMX) over the years, but this was my first PubCon. PubCon is driven by the folks at WebmasterWorld, which is the leading source of what is happening in search and is a different crowd than either SES or SMX. I went to PubCon to get a fresh perspective on the SEO universe and I have to say, I wasn't disappointed. I picked up especially good information on reputation management...More