Webmaster Tools Provides a Critcal Communications Link to Google

Do you use Google's Webmaster Tools for your website?? You should, especially if you have seen recent declines in traffic. Webmaster Tools is where Google communicates with site owners and where you'll find warnings about everything from SPAM to Malware. This article outlines a range of problems that Google is identifying and alerting owners about. What Are Google Penalties & What to Do to Recover ---
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Webmaster Tools for Added Web Marketing Insight

Webmaster's Tools provides powerful insights into what is really going on with your website.  You may have Google Analytics and think that is enough, but Google Analytics only shows you what people did after they clicked through to your website. Webmaster's tools provides information about how your website is doing in the search results before they click, and can help you understand what content on your website isn’t working. You get a "Google's eye view" of  your website's health (broken lin...
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Bing Publishes SEO guide

Bing has just release their Webmaster Guidelines. No great revelations here, four things are needed to rank Content, Incoming Links,  Social Signals, and "indexation" (which sounds a lot like incoming links to me).  With Bing's ties to Facebook, Social Signals is one you should be paying particular attention to. They do highlight some technical things such as page load time, robots.txt, and sitemap, the document covers page structure, <H1> tags for headers an do on and Navigational s...
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SEO and Web Design

Many companies have gone through the expensive process of having a website designed or updated only to discover that the new website can’t be found in the search results. To prevent this costly misstep, we recommend that SEO services be included as a component of any website development project. Where web designers focus on the creative effort of designing a website that is attractive and making your products a services appeal to buyers. The SEO persons focus is on what it takes to make a web...
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Bing’s Updated Webmaster Tools

An update to Bing's webmaster tools was announced today. Webmaster tools provides valuable insight into the search engine's view of your website. Unlike Web Analytics, which shows you what traffic came to your site, webmaster tools tells you what search phrases triggered the Search Engine to display your content in the search results and if that content was clicked or not. Bing's new interface does list the search phrases your site is displayed for, which is especially useful when your site i...
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Add Multiple Owners to Google Webmaster Tools

Google added a feature to Webmaster Tools yesterday that I hope will find its way in to Business Listings and other services. Now, if you are verified owner of a website, you can simply add additional users to the Webmaster Tools account (through the verify link). This means site owners can add individuals that do development, marketing or optimization, without having to upload additional files or edit pages. This greatly simplifies things, giving owners a simple way to remove this access. Mo...
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