I previously posted links to Google’s SEO Starter Guide in the 2008 and the update in 2010, but there have been no recent changes to Google’s guide despite dramatic changes to ranking signals that occurred with the Panda and Penguin updates in 2011. SEOMOZ published this update to their SEO Starter Guide in May of 2012. It touches on optimizing for Google and Bing. — Worth reading!
> The Beginner’s Guide to SEO by SEOMOZ