Optimize Your Pages for Topics, Not Phrases

Google released an update called Hummingbird in September of 2013. The update shifted the focus of SEO away from direct match phrases towards rich topical discussions. I suspect this was in part due to the shift in search volume to phones, and more specifically, Google's ability to search from voice requests. Google now understands parts of speech and that one question may relate to a previous question. As an example some might search "where is the Eiffel tower" and then follow with "how tall is...
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Content is King, now more than ever!

I was in a discussion with a client recently who was impressed by a competitor's website. It was graphically stark and almost completely devoid of text. While it was attractive, I am betting the site's traffic volume of search is extremely low. There was a time when we could make a page rank  just by the strength of information pointing to it, but that is no longer the case. Your pages must have good clear content to be found in the search results.
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Yoast SEO Plug-in Exclude Category Warning

I use Yoast's SEO plug-in on the WordPress sites that I work with. I haven't always used Yoast's plug-in, but once it came along I switched everything over and haven't looked back. It's a great plug-in that I highly recommend to tune WordPress sites for search. I ran across a warning a few days ago that a feature is being discontinued and I wanted to alert my readers. The message is burred in the Permalinks settings of the plug-in, and it's marks a pretty significant change that could break i...
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Discussing SEO with Ad4!’s Chris Gattis

John Allen was on Huntsville radio station WTKI 1450 AM / 92.9 FM this morning discussing SEO and website optimization with Chris Gattis of Ad4!. Ad4! is a company that specializes in social media, marketing strategy, consultation, publications, and media advertising. Chris's program "Communication That Counts" can be heard at 8:00 am  Thursdays at WTKI 1450 AM / 92.9 FM Huntsville, WEKI 1490 AM / 94.7 FM Decatur or on-line at https://wtkiradio.com
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Bing Publishes SEO guide

Bing has just release their Webmaster Guidelines. No great revelations here, four things are needed to rank Content, Incoming Links,  Social Signals, and "indexation" (which sounds a lot like incoming links to me).  With Bing's ties to Facebook, Social Signals is one you should be paying particular attention to. They do highlight some technical things such as page load time, robots.txt, and sitemap, the document covers page structure, <H1> tags for headers an do on and Navigational s...
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