Are Meta Keywords Obsolete?

Yahoo announced at the SMX East conference yesterday that they were no longer using meta keywords. In the report Yahoo stated that they had announced this earlier in the year - but apparently no one outside Yahoo got the memo. While none of the major engines now support meta keywords, I still recommend using topic and category specific keywords in all your pages. There are a lot of spiders crawling the web that still use this information to categorize your content and can result in back-links to...
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Improving Organic Results

The key to increasing site relevancy is to have relevant content. In a recent exercise for a client, I was looking for industry terms and phrases to use for a marketing campaign. I used Google's keyword tool that examines your site for relevant phrases and produces a list of grouped terms from which you might build a AdWords campaign. The problem was the terms that were produced didn't match the business. This is alarming as this disconnect has serious negative ramifications for the companies or...
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Where to get key words and phrases

As I mention on the SEO page, key word data is very important for determining navigational structure of your website, writing copy, and building your SEM campaigns. There are several good sources for phrases, I look a web logs, Google Analytics data, Webmaster Tools, and the words most often used on other high ranking web sites in the industry. If you are looking to expand the words in your SEM campaigns you should also examine the "long tail" of your logs. What you will find is that some of ...
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