Keyword Research - Great Video by former MOZ CEO Rand Fishkin. (approx. 15 minutes) https://moz.com/blog/one-hour-seo-guide-part-2-keyword-researchMore
Choosing the Right Title Tags and Meta Descriptions
I am routinely surprised at how many people still equate Meta-Keywords with SEO. While that element hasn't been used in a while (Yahoo stopped when Bing began providing their results), Title Tags and Meta Descriptions continue to be important on-page elements.More
Are Meta Keywords Obsolete?
Yahoo announced at the SMX East conference yesterday that they were no longer using meta keywords. In the report Yahoo stated that they had announced this earlier in the year - but apparently no one outside Yahoo got the memo. While none of the major engines now support meta keywords, I still recommend using topic and category specific keywords in all your pages. There are a lot of spiders crawling the web that still use this information to categorize your content and can result in back-links to...More
Improving Organic Results
The key to increasing site relevancy is to have relevant content. In a recent exercise for a client, I was looking for industry terms and phrases to use for a marketing campaign. I used Google's keyword tool that examines your site for relevant phrases and produces a list of grouped terms from which you might build a AdWords campaign. The problem was the terms that were produced didn't match the business. This is alarming as this disconnect has serious negative ramifications for the companies or...More