Search Engine Marketing

Websites rarely rank well for every search term that is desired. A marketing campaign can provide immediate visibility for more difficult terms and provide important exposure for your brand. 

Search Engine Marketing (SEM) refers to advertising that appears next to natural (organic) search results on search engines. Creating an AdWords campaign involves selecting a group of key word phrases, creating the related Ad copy, and then bidding the maximum amount you are willing to pay if someone clicks on your Ad. The Ads can be used to give your site visibility when you don’t rank organically or when you are looking to build name recognition.

We are experts with the major SEM technologies, including Google AdWords, Yahoo Marketing, and Microsoft AdCenter. We can help you evaluate your budget, expand your existing list of keywords and key phases, and work with you to create special landing pages on your website. In many cases we can help you understand where you are spending money needlessly, and also identify areas where increased spending would be justified.

We create and monitor campaigns to ensure that Ads and phrases with the highest conversion rate are maintained, and that poorly performing Ads and phrases are paused or deleted. We test and tune Ads and phrases for highest performance, monitor search phrases to identify new opportunities or trends, create targeted placement campaigns, and use the results of this data to make on-going improvements to your site.

Do you need help with your SEM?

I provide Search Engine Marketing Services for companies in the Huntsville AL area. I manage campaigns in Google AdWords, Yahoo Marketing (formerly Overture), and Microsoft AdCenter on a daily basis. If you are trying to drive more traffic to your web site, generate more leads, focus your marketing spending, and convert more of those leads into sales – We Can Help!