Marketing Tactics

Third Party or In-house?

Every business has to decide whether their marketing plan and the execution of that plan should be done in-house or outsourced to an agency. The decision can depend on a certain number of factors such as the in-house skills available and the nature of the startup business. Here are some key differences between the two.

In-house marketing versus outsourcing – key differences

1. Cost

In-house marketing will require you to pay for training costs, recruitment fees, holidays and wages. It won’t be easy to expand the team when the demand increases. If the business is big, it may have a budget to employ a good mixture of junior and senior marketing executives to carry out the process. However, the results will come from employees with industry experience and a good track record. If you’re a start-up thinking long-term, in-house specialists would be a better option.

On the other hand, an agency would give you an indication to spend for results that can be predicted. Experienced agencies can carry out the marketing plan in a cost-effective way through an already-tested and reliable approach. However, depending on the marketing needs of your business, the sum will vary.

2. Efficiency

Efficiency needs to be considered between the two. An in-house team will allow you to keep the flow of activities, but it won’t be efficient. Throughout the year, there will be times where intense activity will be required. The in-house team is also going to leave for holidays. An agency can be more effective, and can provide a better solution by scaling according to the demand. Agencies will provide efficient plans for you to choose from.

3. Availability

An in-house team is going to available all year around except for the holiday. On the other hand, the right marketing agency may be busy with projects of their clients and may not have time to plan and execute your marketing plan. The In-house individuals are easier to contact, and the business owner can have a conversation with them face-to-face. The agency team may not be available all the time, and it can be time consuming going for meetings, or explaining them via phone call or chat.

Weather you choose in-house marketing or outsource to an agency, a marketing strategy has to needs to be essential.  Here are some tips for new businesses to get started.

Tips for new businesses

1. Get on the internet

To get started, consider making an official blog. You should choose a domain name that matches your business. Unique business names are easily available for domains. I always recommend hiring a web-designer, but you can build your own through a tool like Website Builder by for free. Having an official blog will allow you to reach a larger crowd and to refine your overall service.

2. Use social media

Every new business can use the power of social media for introduction. Official pages can be created on LinkedIn, Facebook, Twitter, Pinterest and other social media sites. Description about the company’s products and services can be added and images and videos can be included on these pages.

3. Staff and vehicles

Get your employees to wear clothing that has the company name printed. You can also get stickers printed for your own vehicle and the vehicles of your employees with the company name. People who see the name will have it in their minds.

Start-ups can follow these tips to get their marketing campaign up and running. Remember, especially in the case of social media, there is no sure-fire way to drum up new clients. But launching a variety of online marketing strategies is sure to help you in the long run.

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