This is an ever changing business, and we track the opinions of a number of industry analysts and blogs to stay current. However, SEO isn’t a hard and fast science and industry news always has to be weighed against experience and actual results.
The last two years have been especially difficult as many of the signals SEO houses have been dependent on have either lost value or become irrelevant. In April, we’re headed to PubCon in New Orleans. PubCon is one of the top SEO conferences in the in business and gives us exposure to the experiences and thinking of some of the best minds in the industry.