I have been on a mission with several of my clients to establish good landing pages. Good landing pages can improve Quality Score and your rank for key phrases. A good Quality Score means Google considers your page to be relevant to the phrases used in your ad campaigns and directly impacts what you pay Google for your ads.
This test demonstrates the real dollar impact (savings), when it’s done right.
see: Landing Pages to Improve Quality Score
Improve the quality of your keyword and ad text even to maintain high ad performance.
- Edit your keyword and ad text so they clearly relate to each other and accurately describe your landing page.
- Choose keywords that target your audience. What terms would your customers use to describe your products or services?
- Optimize your ad text to include your keyword and a call-to-action (such as purchase or sign up).