Building National Campaigns for Local Business

I attended an Advanced AdWords seminar last week and am revisiting the topic of Building National Ads for Local Needs . This seminar was sponsored by Google and lead by Brad Geddes of BG theory . While most of the Advanced Class was more a refresher than anything new, it has prompted me to make a change in my national campaign strategy for local business. In addition to the negative terms I use (listed in the original article), I now also use exclude cities, regions and metro areas in the cam...
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