Marketing on the Web
I just read a great article by Ian Lurie at Coversation Marketing titled Things You Don't Know About Your Customers. Perhaps more aptly named Things to remember when designing a website, its a great read with clear points we all need to remember. In summary:
Updated 3/2020:
Reading onscreen is hard, for everyone.
Use short paragraphs.
Use wide line spacing and nice margins.
Use dark text on a light background.
Scrolling up-and-down is OK
Use lists.
They view in an...
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