Marketing on the Web There is a new Canonical tag that is supported by Google, Yahoo, and Microsoft. This is important news, especially as people are working more and more with CMS systems and database driven websites (such as Joomla, WordPress, etc). The issue is that people can arrive at your content in a variety of ways. The simplest variation being www. versus non www. version of your site. What's that, you say they are the same? Au contraire mon fraire, to a search engine www is a separate sub-domain. There...
MoreGoogle Publishes SEO Guide
Google has a number of good resources for webmasters, but they have just released an Search Engine Optimization Starter Guide. So, if you ever wondered if all that stuff you have heard about optimizing your website for Google is hooey or not... this is a great place to find out.
MorePPC Campaigns and Quality Score
Google recently announced changes to its approach to Quality Score. Quality Score is the bane of my existence. It turns previous 'best practices' into bad practices and dooms the long-tail to obscurity. Sure it makes sense to have the keywords relevant to the ad and the landing page relevant (duh!), but in practice Google weighs click thru rates (CTR) in the overall campaign to judge what you should be paying and if your CTR drops too low for the ad group, you'll receive a Quality score minim...
MoreSearch Optimization for Google
This is a short video by Google's Matt Cutts. In the video he offers tips on basic things you can do to optimize your website for Google:
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