Marketing on the Web
Keyword Research - Great Video by former MOZ CEO Rand Fishkin. (approx. 15 minutes) https://moz.com/blog/one-hour-seo-guide-part-2-keyword-research
MoreWhat can SEO can do for your website?
What can Search Engine Optimization (SEO) do?? Great Video by former MOZ CEO Rand Fishkin. (approx. 10 minutes)https://moz.com/blog/one-hour-seo-guide-part-1-seo-strategy
MoreDo you need SEO or Internet Advertising?
First let's examine what we’re trying to accomplish. Everyone is looking for more business, but SEO and Internet Advertising increase the visibility of your website, not the demand for your products and services. A web search produces a list of organic listings and advertisements. The searcher either clicks an organic listing or an ad that describes your products or services. Yes, you can make more people aware of product and/or services and you can re-market to people to remind them t...
MoreThe Current State of SEO
John Allen will be discussing the current state of Search Engine Optimization to the Huntsville Web Developers meetup on October 10. Follow this link to reserve your spot: https://www.meetup.com/web-99/events/254582381/ Download Presentation Download Periodic Table of SEO Success Factors
MoreGoogle Releases New SEO Guidelines
SEO is an ever changing element and necessary if you want your website to rank in Google's search results. And not keeping pace with what the algorithms are favoring can impact future rankings and business. With this in mind, Google has just released an updated version of their SEO Guidelines. Worth review: Search Engine Optimization (SEO) Starter Guide
MoreMarketing on the Web Celebrates 10 Years in Business
I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. Over the past 10 years we have assisted many local, regional, and national businesses with their on-line marketing efforts and we thank them for contributing to our success! Marketing on the Web is known for its attention to detail and hands-on approach to Internet Marketing. As an adjunct to in-house marketing teams, MOTW improves the on-line presence of businesses without the o...
MoreGoogle’s recommendations for hiring SEO
Excellent video by Google's Maile Ohye who shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website. Note some of her suggestions/recommendations are more appropriate for large websites. https://youtu.be/piSvFxV_M04
MoreKeyword Optimization
(Hint it's Relevance over Ranking) These days rather than Google matching keywords or phrases to webpages, Google is using artificial intelligence (aka RankBrain) to interpret a searcher's intent. Therefore it is important to make sure that Google understands that your website is pertinent to the searcher’s intent rather than trying to make pages that rank (or match) for specific search terms. For our clients, a website ranking for a keyword versus being relevant for the searchers intent c...
More