Bing has just release their Webmaster Guidelines. No great revelations here, four things are needed to rank Content, Incoming Links, Social Signals, and “indexation” (which sounds a lot like incoming links to me). With Bing’s ties to Facebook, Social Signals is one you should be paying particular attention to. They do highlight some technical things [...]
This page list our most recent posts on Internet Marketing.
In this video, Philip completes his discussion on link-building in part 2 of this series. Part 1 here
In this video, Philip discusses link-building, what it is and why it’s important to your business. This is part 1, we’ll follow up with part 2 next week! Part 2 here
The Basics: Immediately Actionable Items There are two different ways to look at the top local ranking factors: what matters and what you should work on. Several of the key factors to ranking are well are out of the typical company’s grasp, but here is a list of 10 recommended factors that you can work [...]
I am routinely surprised at how many people still equate Meta-Keywords with SEO. While that element hasn’t been used in a while (Yahoo stopped when Bing began providing their results), Title Tags and Meta Descriptions continue to be important on-page elements.
A New Age for Businesses – What Does Your Online Company Profile Look Like? Social media has changed the way that we market ourselves. Social Media is one of the largest avenues for advertising. ComScore reported on June 11, 2012 that over 82% of the world engages in online social networking. Consumers trust “social proof” [...]
In this video I discuss the need for an Website Audit. Sometimes called an SEO Audit, we recommend an audit anytime you’re designing or re-designing a website. If your business is dependent on your website for new business, an SEO Audit is an first important step to getting it right. The Audit digs into what [...]
I previously posted links to Google’s SEO Starter Guide in the 2008 and the update in 2010, but there have been no recent changes to Google’s guide despite dramatic changes to ranking signals that occurred with the Panda and Penguin updates in 2011. SEOMOZ published this update to their SEO Starter Guide in May of [...]