Summer Learning Series

Marketing on the Web and the Ad4 group are conducting a Summer Learning Series - Huntsville area businesses can learn about Internet Marketing. The initial seminar is a high-level discussion intended to provide managers the information they need to understand Marketing on the Internet, with subsequent sessions focused on how to. Click here to register. http://ad4group.com/shop/marketing-on-the-web-summer-series/  
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Content is King, now more than ever!

I was in a discussion with a client recently who was impressed by a competitor's website. It was graphically stark and almost completely devoid of text. While it was attractive, I am betting the site's traffic volume of search is extremely low. There was a time when we could make a page rank  just by the strength of information pointing to it, but that is no longer the case. Your pages must have good clear content to be found in the search results.
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Posted in SEO

Yoast SEO Plug-in Exclude Category Warning

I use Yoast's SEO plug-in on the WordPress sites that I work with. I haven't always used Yoast's plug-in, but once it came along I switched everything over and haven't looked back. It's a great plug-in that I highly recommend to tune WordPress sites for search. I ran across a warning a few days ago that a feature is being discontinued and I wanted to alert my readers. The message is burred in the Permalinks settings of the plug-in, and it's marks a pretty significant change that could break i...
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Posted in SEM

Your Brand in a Digital World

In the pre-internet world, marketers said there were three things that were important; location, location, and location. It was important to be where your prospects could find you. In small towns, it might have been the square, or on a busy corner, as we moved to the suburbs it became the mall. Successful businesses often worked to assure their buildings and signage projected an image. The kind of image that people would like, remember and want to return to. And of course no one expected to b...
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Google September Updates

Google made several significant changes this month that should be on every marketer's radar. 1) Algorithm Change What it means: September 4 we saw a shift in the algorithm. While these updates have become fairly routine, we monitor them because their effects may impact the traffic to your website's traffic. We now know this signal was the initial roll-out of Hummingbird. 2) Intelligent Search (Hummingbird) What it means: September 26 Google announced it is evolving beyond simple keyword matc...
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Posted in SEM

Top Level Domains (TLDs)

TLDs or Top Level Domain refers to the .com part of the address. When I started in internet marketing, there were only a few of these. There was .mil (military), .gov (government), .edu (education), .com (commercial), org (non-profit organization) and .net (network provider). This list has grown substantially, with .biz (business), being and early addition (Wikipedia Article). Some countries took advantage of their catchy TLD (.me -Montenegro) and sold domains with their TLD generically. This...
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Posted in SEM