Marketing/SEO Articles

This page list our most recent posts on Internet Marketing.

Yoast SEO Plug-in Exclude Category Warning

March 25th, 2014
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I use Yoast’s SEO plug-in on the WordPress sites that I work with. I haven’t always used Yoast’s plug-in, but once it came along I switched everything over and haven’t looked back. It’s a great plug-in that I highly recommend to tune WordPress sites for search. I ran across a warning a few days ago […]

Your Brand in a Digital World

November 18th, 2013
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In the pre-internet world, marketers said there were three things that were important; location, location, and location. It was important to be where your prospects could find you. In small towns, it might have been the square, or on a busy corner, as we moved to the suburbs it became the mall. Successful businesses often […]

Google September Updates

September 30th, 2013
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Google made several significant changes this month that should be on every marketer’s radar. 1) Algorithm Change What it means: September 4 we saw a shift in the algorithm. While these updates have become fairly routine, we monitor them because their effects may impact the traffic to your website’s traffic. We now know this signal was […]

Top Level Domains (TLDs)

August 1st, 2013
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TLDs or Top Level Domain refers to the .com part of the address. When I started in internet marketing, there were only a few of these. There was .mil (military), .gov (government), .edu (education), .com (commercial), org (non-profit organization) and .net (network provider). This list has grown substantially, with .biz (business), being and early addition […]

Find the Right Words to Market Your Business

July 22nd, 2013
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Need help finding the right words to market your business on the Internet? – Marketing on the web’s Philip Busk will be talking with Ad4! Group‘s on Thursday July the 25th from 8 – 9 AM. Listen live at, or WTKI 1450 AM / 92.9 FM Huntsville and WEKI 1490 AM / 94.7 FM […]

Webmaster Tools Provides a Critcal Communications Link to Google

June 23rd, 2013
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Do you use Google’s Webmaster Tools for your website?? You should, especially if you have seen recent declines in traffic. Webmaster Tools is where Google communicates with site owners and where you’ll find warnings about everything from SPAM to Malware. This article outlines a range of problems that Google is identifying and alerting owners about. […]

Discussing SEO with Ad4!’s Chris Gattis

May 30th, 2013
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John Allen was on Huntsville radio station WTKI 1450 AM / 92.9 FM this morning discussing SEO and website optimization with Chris Gattis of Ad4!. Ad4! is a company that specializes in social media, marketing strategy, consultation, publications, and media advertising. Chris’s program “Communication That Counts” can be heard at 8:00 am  Thursdays at WTKI 1450 […]

Where do you Stack up in local Results?

April 8th, 2013
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A lot has changed in the way Google displays businesses in the past few years. The changes have come in slowly, so you may not have noticed, but Google Ads that only appeared on the right side of the page have now crept above the left column, pushing organic results down. Businesses that were near […]


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